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Your Wow Factor

The only way to take control of your life, raise your standard of living and move beyond merely surviving is to create your own unique product or service that you offer to increasing numbers of people in exchange for the things of value that you desire. This simple formula applies to countries as well as people. A self-sufficient economy has its own products or services of value to export to the world. Similarly, a self-sufficient individual has something of value to exchange in the global marketplace. That thing of value is based on your natural talent, skill, or interest—in other words, your passion!

Imagine that you possessed the power to create reality. What if you had the undisputed ability to make things go your way 100 percent of the time? Well, you do. Such a power exists and it’s contained within something I call your Wow Factor.

Simply put, your Wow Factor is something you are, something you do, or something you have that makes the world go wow! The Wow Factor is the key to success because that “Wow” is the prelude to every action. Things start to happen only after Wow. Whether silently or aloud, “wow!” is how people respond when impressed by something they see, hear or feel. A thought, a comment, or an action of some sort is an automatic and necessary occurrence after a Wow.

Think about it. A man, impressed enough with the desirability of a woman he sees, will follow through with some action to win her affection. A fan, impressed enough by the talent of his favorite performer or sports figure, will follow through with the purchase of recordings, tickets, merchandise, memorabilia or souvenirs of some sort to capture the performance or essence of his idol.

Regardless of your social status, income, occupation, type and place of residence, or educational level, your Wow Factor can help you to achieve, acquire and cultivate phenomenal success in any area of your life.

Your mission, to be a successful passionpreneur, is to harness the power of your Wow Factor to sell your unique product or service to increasing numbers of people.

The 12 Rules of Wow

In order to use the Wow Factor for business success, you’ll need to know and apply the 12 Rules of Wow. They are proven techniques based on the understanding of basic human nature and people’s responses to each other. You can be assured that success in any business endeavor is based on one or more of the following rules. Once you understand the psychology underlying them, you too can use them to impress and grow rich in your life!

1. Better always impresses

Competition is the basis of our society. Those who can run faster, deliver quicker, jump higher and sell cheaper will outperform those who cannot. However, a true “Wow Master”—to use a term in the Tao of Wow—does not compete. He or she merely recognizes and exploits the power of the inherent differences to create the Wow Response.

2. Consistency and completion impress

It’s a fact that most people don’t have what it takes to get a job done. Therefore, if you build a reputation of doing what you say you’ll do, and doing it consistently, you’ll automatically create a Wow Response in the minds of others.

3. Beauty always impresses

In our increasingly materialistic society, that which is pleasing to the eye is accorded more attention. Use this to your advantage when you present yourself and your product to the world.

4. The new and unusual impress

Great wealth has been created selling old things to new customers, and new things to old customers. Marketing experts know that a thing only has to be 10 percent different from something else to perceived of as radically innovative. Therefore, there’s great wealth right in your own backyard repackaging ideas so they appear new, and reselling them to old customers!

5. Unexpected accomplishments always impress

The deaf or blind who perform music, the physically handicapped who participate in sports, the elderly who climb mountains, the very young who perform as virtuosos, are all examples of people exceeding expectations to create a Wow Response.

6. Intelligence impresses

We’re living in a society that values athletic prowess and beauty over academic proficiency. Therefore, those who nurture their mental abilities, will possess the ability to wow. Read, write, speak, add and subtract well, and combine it with the ability to think critically about the world around you, and you will wow the world. There’s Wow in wisdom!

7. The invisibly obvious impresses

Have you ever seen a new product on the market, and found yourself exclaiming, “Why didn’t I think of that?!” The best inventions always create that response, and their appeal is almost always intuitively obvious to us...once we see it!

8. Success impresses

When attempting to become successful, one must live from the feeling of the wish fulfilled. In other words, because success only visits the familiar, you must become success before success will be coming to you. Walk, talk, think and act the part, and the world will have no choice but to confer prizes and honors to match their perception of you. Then use all the awards, and prizes to impress the world even more!

9. Power impresses

The greatest power is not political power, but the personal power that people refer to as charm. Many of the world’s successful people rely on the strength of their personal charm to make the world go wow! Remember, people will elevate you to the level of your own self-image. Your charm, your wit, your words, your wisdom, and how you wield them, is in direct proportion to your self-image. That, and all the qualities of a pleasing personality, attract others into your life and make the world go wow!

10. Creativity/talent always impresses

We all have a creative spark within us. Do you paint, write or sing? Whatever your talent, discovering, developing and sharing your special gift is the surest way to impress the world.

11. The praise of others impresses

People will trust in, and be more impressed by what others say about you much more than what you say about yourself.

12. Passion impresses

There is something that you, and you alone were put here to do. There are activities that thrill you when you do them, and for which the doing is its own reward. That is your passion. Find it, share it with the world, and share it with passion! For it is the depth of your enthusiasm about a thing that will enroll others in your dream. Great leaders move the masses not just with words, but with the strength of their inner conviction of their beliefs. Whatever your interests, people are always impressed by passion!

These 12 Rules of Wow, practiced in all areas of your life, allow you to create the path for all good things to come to you. Any success you will ever achieve will come as the result of some action taken by yourself or by others in response to you. Therefore, if you know how to control the world’s Wow, you will control your own success!

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Until next week, remember, success is a journey, not a destination!--Walt


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